Building an elite personal brand

Building an elite personal brand requires a strategic and consistent approach.

How can you distinguish yourself from your peers in the same category.  How do you stand out from the crowd of competitors?  What is your advantageous positioning? What makes you remembered from the pool of people out there?

Here are some effective methods to help you establish an exceptional personal brand:

  1. Define Your Brand Identity:
    • Clarify your values, passions, strengths, and unique qualities. What sets you apart from others? This forms the foundation of your personal brand.
  2. Target Audience Analysis:
    • Identify your target audience. Who are they? What are their needs, challenges, and preferences? Tailor your brand messaging to resonate with them.
  3. Craft a Strong Brand Message:
    • Develop a clear and compelling brand message that communicates your value proposition succinctly. This should answer the question: “What do you do and why does it matter?”
  4. Consistent Online Presence:
    • Create and maintain a consistent presence across social media platforms, professional networks, and your personal website. Use the same profile picture, handle, and bio to reinforce your brand identity.
  5. Content Creation:
    • Share valuable and relevant content that aligns with your brand message and resonates with your target audience. This could include articles, videos, podcasts, and social media posts.
  6. Thought Leadership:
    • Position yourself as an expert in your field by sharing insights, opinions, and thought-provoking content. This could involve writing articles, giving presentations, or participating in interviews.
  7. Network Strategically:
    • Build meaningful relationships with influencers, peers, and professionals in your industry. Attend conferences, seminars, and networking events to expand your reach.
  8. Online Personal Branding:
    • Optimize your social media profiles to showcase your expertise and personality. Share achievements, projects, and testimonials to establish credibility.
  9. Visual Branding:
    • Develop a cohesive visual identity, including color schemes, fonts, and a logo. Consistency in visual branding helps make your brand memorable.
  10. Engage Authentically:
    • Engage with your audience genuinely. Respond to comments, messages, and feedback. Authenticity builds trust and loyalty.
  11. Personal Website/Blog:
    • Create a personal website or blog to showcase your expertise, portfolio, and achievements. Regularly update it with relevant content.
  12. Professional Development:
    • Continuously improve your skills and knowledge to stay at the forefront of your industry. Share your learning journey with your audience.
  13. Public Speaking and Workshops:
    • Offer to speak at events or conduct workshops. Public speaking enhances your authority and visibility.
  14. Media Exposure:
    • Collaborate with media outlets, contribute articles, or give interviews. Media coverage can significantly boost your personal brand.
  15. Feedback and Adaptation:
    • Listen to feedback from your audience and adjust your branding strategy as needed. Flexibility and growth are important aspects of personal branding.
  16. Consistency and Patience:
    • Building an elite personal brand takes time. Stay consistent with your efforts and be patient as your brand gains recognition and authority.

Remember, an elite personal brand is built on authenticity, value, and the consistent delivery of promises. It’s about being genuine, providing value to your audience, and leaving a positive and lasting impression.

Personal Branding Through Social Media Strategy

Here are some simple steps for you to do personal branding through social media strategy.

Project Description:
In today’s digital age, personal branding has become increasingly important, especially in the field of digital marketing. This project focuses on creating and executing a comprehensive personal branding strategy for an individual, which could be yourself or someone else you’re collaborating with.

Project Steps For Personal Branding Through Social Media Strategy:

  1. Goal Setting: Define clear objectives for the personal branding campaign. Are you trying to establish the individual as an expert in a specific niche? Increase their online visibility? Attract potential clients or job opportunities? These goals will guide your strategy.
  2. Target Audience: Identify the target audience for the personal brand. Who are they? What platforms do they use? What are their interests and pain points? Understanding the audience is crucial for tailoring your content effectively.
  3. Platform Selection: Choose the most relevant social media platforms for the personal brand. Depending on the target audience, you might focus on platforms like LinkedIn, Twitter, Instagram, or even TikTok.
  4. Content Strategy: Develop a content plan that aligns with the personal brand’s goals and resonates with the target audience. Content could include blog posts, videos, infographics, podcasts, and more.
  5. Content Creation: Start producing high-quality content regularly. Ensure consistency in voice, style, and branding across all content. Content should be valuable, informative, and engaging to the target audience.
  6. Engagement Strategy: Plan how you’ll engage with the audience. This could involve responding to comments, participating in relevant discussions, and collaborating with other influencers or experts in the field.
  7. Visual Branding: Create a cohesive visual identity, including a profile picture, cover images, and color scheme. Consistency in visual branding helps in instant recognition.
  8. Hashtag Strategy: Develop a strategy for using relevant hashtags on platforms like Instagram and Twitter to increase the visibility of your content to a broader audience.
  9. Analytics and Optimization: Regularly analyze the performance of your content using insights provided by each platform. Adjust your strategy based on engagement metrics, follower growth, and other relevant data.
  10. Networking and Outreach: Actively connect with others in the industry. Networking can help amplify your personal brand and open up collaboration opportunities.
  11. Personal Website/Blog: Consider creating a personal website or blog as a central hub for your personal brand. This is an excellent way to showcase your expertise and provide more in-depth content.
  12. Long-Term Strategy: Personal branding is a long-term endeavor. Continuously refine your strategy based on the changing landscape and feedback from your audience.

What do you expect by the end of your project for personal branding through social media?

Expected Outcomes:
By the end of the project, you should have a well-defined personal brand with a strong online presence. You’ll gain valuable experience in content creation, social media management, audience engagement, and personal branding strategy.

Remember, personal branding is not about becoming an influencer overnight, but about establishing a credible and authentic online presence that reflects your expertise and values.

LV Microscopic Bag

Who would like to own this luxurious LV Bag? Well, when you spent a whopping US$63,000, you would definitely want to flaunt the latest luxury handbag, but can you? Check out this LV microscopic bag!

LV inspired microscopic bag
LV inspired microscopic bag

The highly inspired Louis Vuitton design bag is a minuscule handbag measuring just 657 by 222 by 700 microns (or less than 0.03 inches wide)!! And it was sold for over $63,000 at an online auction Wednesday.

Barely visible to the human eye, the fluorescent yellowish-green bag is based on a popular Louis Vuitton design — though it is the work of a New York art collective, not the luxury label itself.

Dubbing its diminutive creation “Microscopic Handbag,” the Brooklyn-based group said  the bag is narrow to pass through the eye of a needle and is smaller than a grain of sea salt (though that may depend on how coarse you like your salt).

The object was made using two-photon polymerization, a manufacturing technology used to 3D-print micro-scale plastic parts. It was sold alongside a microscope equipped with a digital display through which the bag can be viewed.

A promotional photo shows the design in greater detail, revealing Louis Vuitton’s signature “LV” monogram. The bag appears to be based on the French label’s OnTheGo tote, which currently is selling at retail at full size for between US$3,100 and US$4,300.

The sale was hosted by Joopiter, an online auction house founded by American musician, record producer and designer Pharrell Williams. Although Williams currently serves as Louis Vuitton’s creative director of menswear, MSCHF’s chief creative officer Kevin Wiesner previously told the New York Times that the collective had not sought his or the French label’s permission to use its logo or design.

“Pharrell loves big hats, so we made him an incredibly small bag,” he told the newspaper.

Buy And Sell Gold

Buy and Sell Gold

Gold is one of the most popular precious metal investments of all time. Gold was once used as the golden standard and relatively standard for currency equivalents for economy.  Gold has been the most effective standards across other precious metals.

Gold Prices Today

Pure gold or 999 gold is going for the market rate of S$87/gm.  This can be purchased or invested through UOB Bank or GoldPrice Org or Bullion Star. 

Maxicash at retail is selling 999 gold at the rate of $103/gm and SK Jewellery, Goldheart and Poh Heng Retail is going or the rate of $108/gm.

916 gold is at $97/gm at Maxicash retail while $102/gm at SK Jewellery & Goldheart & Poh Heng.

Gold Design and Labour Costs

Many of us purchase from retail and spend a lot more on not just the retail value of the gold but also the labour costs imposed by the retailers on the items. Sometimes labour costs can amount to about 10-30% of the total price of the gold item.

Gold Jewelries and Deco for Daily Or Ocassional Wear

If you are buying gold jewelry or gold bars for everyday or occasional wear and deco, buying from retailers seem to be the easiest methods.  That is because they are easily available and you get to choose and pick the designs and styles that you like.  Moreover, as these are lifetime investments and you do not plan to sell them, the price paid that seems reasonable to you should suffice and is justified in such purchases.

Gold For Investments

However, if you are buying gold for long term investments or future resale, then it is good to hunt for the best gold price.

As gold in Singapore and Malaysia are pretty similar, I usually try to hunt for gold and their good designs online.  There are a few gold shops online that you can check out for reference of gold prices available to you for purchase.

LKY100 Coin

Are you an avid coins or notes collector? If you are, check out the new $10 coin to commemorate the 100th birth anniversary of Lee Kuan Yew.

MAS launched this limited edition of the gold-coloured LKY100 coin at the MAS website. Each coin is sold at face value of S$10. However, the application for purchase is through ballot application, with maximum coin application of 5 coins per person. Depending on the number of applications, each applicant may be getting one coin to five coins.

The application for purchase are open to Singaporeans and Singapore PR from now till 9 June.

How To Purchase Online

You can submit your application to purchase the LKY100 coin online, and choose where to collect your coins. On completion of your application, a sms message will be sent to your registered mobile immediately to inform you that an official notification of your successful bid will be sent to you from mid August 2023 through sms, with collection starting in September.

No upfront payment is required, payment can be made at the time of collection at your selected bank branch. once you receive the sms confirmation in August.

You are reminded that the message will be sent to you with no clickable link and purchase or collections will be via the outlet that you choose at the application.

Collection of the coins can be made at the nearest outlet in DBS and POSB, OCBC and UOB as well as the Bank of China, HSBC, Maybank and Standard Chartered.

In fact, people who require in-person assistance can also submit their applications via any community club or community centre, or the ServiceSG centres at Our Tampines Hub and One Punggol.

LKY100 Coin at Face Value of S$10 per piece

The coins will be minted in aluminium bronze. The coins will have a diameter of 30mm, making them about 22 per cent larger than the Third Series S$1 coins currently in circulation.

“The coin pays tribute to his strategic vision, boldness and indomitable spirit that transformed Singapore from a regional trading port to a global manufacturing, business and financial hub, creating opportunities for all Singaporeans,” MAS said in a news release.

This special coin was designed by local artist Weng Ziyan, whose previous works include banknotes commemorating Singapore’s 50th year of independence, Singapore’s bicentennial and the 50th anniversary of the Brunei-Singapore Currency Interchangeability Agreement.

Remember to submit your application before 9 June 2023.

You should be receiving your sms by today, 22 August or the next few days, to inform you of the success of your application. The sms will have information of the number of coins allocated for purchase, place and time of collection. You are to show your successful sms and NRIC at the point of collection.