Category: Branding

Here are some simple steps for you to do personal branding through social media strategy.

Project Description:
In today’s digital age, personal branding has become increasingly important, especially in the field of digital marketing. This project focuses on creating and executing a comprehensive personal branding strategy for an individual, which could be yourself or someone else you’re collaborating with.

Project Steps For Personal Branding Through Social Media Strategy:

1. Goal Setting: Define clear objectives for the personal branding campaign. Are you trying to establish the individual as an expert in a specific niche? Increase their online visibility? Attract potential clients or job opportunities? These goals will guide your strategy.
2. Target Audience: Identify the target audience for the personal brand. Who are they? What platforms do they use? What are their interests and pain points? Understanding the audience is crucial for tailoring your content effectively.
3. Platform Selection: Choose the most relevant social media platforms for the personal brand. Depending on the target audience, you might focus on platforms like LinkedIn, Twitter, Instagram, or even TikTok.
4. Content Strategy: Develop a content plan that aligns with the personal brand’s goals and resonates with the target audience. Content could include blog posts, videos, infographics, podcasts, and more.
5. Content Creation: Start producing high-quality content regularly. Ensure consistency in voice, style, and branding across all content. Content should be valuable, informative, and engaging to the target audience.
6. Engagement Strategy: Plan how you’ll engage with the audience. This could involve responding to comments, participating in relevant discussions, and collaborating with other influencers or experts in the field.
7. Visual Branding: Create a cohesive visual identity, including a profile picture, cover images, and color scheme. Consistency in visual branding helps in instant recognition.
8. Hashtag Strategy: Develop a strategy for using relevant hashtags on platforms like Instagram and Twitter to increase the visibility of your content to a broader audience.
9. Analytics and Optimization: Regularly analyze the performance of your content using insights provided by each platform. Adjust your strategy based on engagement metrics, follower growth, and other relevant data.
10. Networking and Outreach: Actively connect with others in the industry. Networking can help amplify your personal brand and open up collaboration opportunities.
11. Personal Website/Blog: Consider creating a personal website or blog as a central hub for your personal brand. This is an excellent way to showcase your expertise and provide more in-depth content.
12. Long-Term Strategy: Personal branding is a long-term endeavor. Continuously refine your strategy based on the changing landscape and feedback from your audience.

What do you expect by the end of your project for personal branding through social media?

Expected Outcomes:
By the end of the project, you should have a well-defined personal brand with a strong online presence. You’ll gain valuable experience in content creation, social media management, audience engagement, and personal branding strategy.

Remember, personal branding is not about becoming an influencer overnight, but about establishing a credible and authentic online presence that reflects your expertise and values.

Buy and Sell Gold

Gold is one of the most popular precious metal investments of all time. Gold was once used as the golden standard and relatively standard for currency equivalents for economy.  Gold has been the most effective standards across other precious metals.

Gold Prices Today

Pure gold or 999 gold is going for the market rate of S$87/gm.  This can be purchased or invested through UOB Bank or GoldPrice Org or Bullion Star. 

Maxicash at retail is selling 999 gold at the rate of $103/gm and SK Jewellery, Goldheart and Poh Heng Retail is going or the rate of $108/gm.

916 gold is at $97/gm at Maxicash retail while $102/gm at SK Jewellery & Goldheart & Poh Heng.

Gold Design and Labour Costs

Many of us purchase from retail and spend a lot more on not just the retail value of the gold but also the labour costs imposed by the retailers on the items. Sometimes labour costs can amount to about 10-30% of the total price of the gold item.

Gold Jewelries and Deco for Daily Or Ocassional Wear

If you are buying gold jewelry or gold bars for everyday or occasional wear and deco, buying from retailers seem to be the easiest methods.  That is because they are easily available and you get to choose and pick the designs and styles that you like.  Moreover, as these are lifetime investments and you do not plan to sell them, the price paid that seems reasonable to you should suffice and is justified in such purchases.

Gold For Investments

However, if you are buying gold for long term investments or future resale, then it is good to hunt for the best gold price.

As gold in Singapore and Malaysia are pretty similar, I usually try to hunt for gold and their good designs online.  There are a few gold shops online that you can check out for reference of gold prices available to you for purchase.

Are you an avid coins or notes collector? If you are, check out the new $10 coin to commemorate the 100th birth anniversary of Lee Kuan Yew.

MAS launched this limited edition of the gold-coloured LKY100 coin at the MAS website. Each coin is sold at face value of S$10. However, the application for purchase is through ballot application, with maximum coin application of 5 coins per person. Depending on the number of applications, each applicant may be getting one coin to five coins.

The application for purchase are open to Singaporeans and Singapore PR from now till 9 June.

How To Purchase Online

You can submit your application to purchase the LKY100 coin online, and choose where to collect your coins. On completion of your application, a sms message will be sent to your registered mobile immediately to inform you that an official notification of your successful bid will be sent to you from mid August 2023 through sms, with collection starting in September.

No upfront payment is required, payment can be made at the time of collection at your selected bank branch. once you receive the sms confirmation in August.

You are reminded that the message will be sent to you with no clickable link and purchase or collections will be via the outlet that you choose at the application.

Collection of the coins can be made at the nearest outlet in DBS and POSB, OCBC and UOB as well as the Bank of China, HSBC, Maybank and Standard Chartered.

In fact, people who require in-person assistance can also submit their applications via any community club or community centre, or the ServiceSG centres at Our Tampines Hub and One Punggol.

LKY100 Coin at Face Value of S$10 per piece

The coins will be minted in aluminium bronze. The coins will have a diameter of 30mm, making them about 22 per cent larger than the Third Series S$1 coins currently in circulation.

“The coin pays tribute to his strategic vision, boldness and indomitable spirit that transformed Singapore from a regional trading port to a global manufacturing, business and financial hub, creating opportunities for all Singaporeans,” MAS said in a news release.

This special coin was designed by local artist Weng Ziyan, whose previous works include banknotes commemorating Singapore’s 50th year of independence, Singapore’s bicentennial and the 50th anniversary of the Brunei-Singapore Currency Interchangeability Agreement.

Remember to submit your application before 9 June 2023.

You should be receiving your sms by today, 22 August or the next few days, to inform you of the success of your application. The sms will have information of the number of coins allocated for purchase, place and time of collection. You are to show your successful sms and NRIC at the point of collection.

Supplies of goods or services that you make on or after 1 Jan 2023, you must charge GST at 8%. For instance, if you issue an invoice and receive payments for your supply on or after 1 Jan 2023, you must account for GST at 8%. 

If you are a GST-registered business that is subject to reverse charge (“RC business”), you must account for GST at 8% on the services you procure from overseas suppliers (“imported services”) on or after 1 Jan 2023.  

They called it smart shopping. Singaporeans go on their shopping spree for big tickets items, these last few days of 2022.  This is due to the GST hike from 7-8%, a mere 1 % hike.

To many, that means a lot. If you are purchasing big ticket items like houses, cars, renovations, furnitures, savings can be substantial.

With this GST hike many are spending more than they need, in order to mere savings of the 1% hike.  The upbeat shopping spree can be seen offline and online. Consumers can be seen, attempting to get their purchases before the hike. Despite the negative impact of pandemic to the economy, many are seen shopping.

As many can see, the pandemic did not make any damages of assets to the rich.  In fact, the rich becomes richer and the poor poorer.  How is that so?  That is because the rich does their purchases all year long. The rich only buy necessary merchandise or profit earning merchandises, while the poor stack their purchases in order to flaunt their extra cash or to save the mere 1% tax hike.

So, please do not rush into shopping and spending thousands and tens of thousands of dollars, just to save a mere few hundred or few dollars.  Think smart, act smart!