Dunsaybojio is a Singlish phrase that means “Don’t Say I Never Tell You hor” (often abbreviated as “Dun Say Bo Jio”), which is commonly used in Singapore or Malaysia to share interesting or insider information with others. It literally means “Do Not Say You Were Not Invited, usually for For Something Good”.
Here’s a playful approach to dunsaybojio, what do you think?
Brand Identity for Dunsaybojio.com
1. Brand Name and Tagline:
- Brand Name: Dunsaybojio.com
- Tagline: “Discover the Scoop, Share the Fun!”
note that this is different from my current tagline as we write about it today.
2. Logo: The logo could incorporate elements that play on the idea of sharing secrets or insider information. Consider using a speech bubble with a surprise element, like an exclamation mark, inside it. This portrays the idea of someone sharing exciting news or knowledge.
3. Color Palette: Opt for a vibrant and attention-grabbing color scheme to evoke curiosity and excitement. A combination of bold colors like electric blue, energetic red, and playful yellow can work well.
4. Typography: Choose a font that’s friendly and casual, reflecting the informal nature of sharing fun discoveries. A slightly rounded sans-serif font can convey this sense of approachability.
5. Imagery: Utilize imagery that portrays surprise, excitement, and sharing. Pictures of people expressing delight, sharing stories, or having lighthearted conversations can resonate with the brand’s message.
6. Website Design: Design the website with a dynamic layout that encourages users to explore and share content. Implement interactive elements like pop-ups or animations that emphasize the element of surprise.
7. Brand Voice and Tone: Adopt a cheerful and conversational tone, as if the brand is sharing exciting news with a friend. Use humor and relatable language to engage users.
8. Social Media Presence: Create a strong social media presence by sharing quirky and surprising content that resonates with your audience. Encourage user-generated content where users can share their own exciting discoveries.
9. Slogan and Messaging: Develop a catchy slogan that captures the essence of sharing exciting news. For instance: “Sharing the Scoop, Spreading the Joy!”
10. Brand Values: Highlight values such as curiosity, spontaneity, and fostering connections. Emphasize that the platform is a hub for sharing interesting and delightful tidbits with friends and the wider community.
Remember that your brand identity should be consistent across all channels to create a memorable and relatable brand experience. The goal is to make users feel like they’re in on a secret or part of an exclusive community where they can share and discover exciting information.