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5 Mistakes to Avoid When Creating Your Content or Offer

These are 5 Mistakes to Avoid When Creating Your Content or Offer.

Have you read some content or offer online and get pissed off with how obvious the marketer are trying to sell you the product or service?  Yes, let us see what are the top 5 mistakes you should avoid as a marketer.

  1. Forcing the products and services into customers.  Just like the old traditional network marketing method, there are still many marketers who are hardselling their products and services online.  So, please no hardselling when creating and writing your content and offer online.
  2. Inconsistency is another top mistakes that many marketers made.  Giving inconsistent information and details of your products and services can turn customers off and prevent them from signing up or buying from you.  It is important to capture customers’ trusts with consistent, relevant information.  Make it interesting for your customers.
  3. Generalism is common, do not make the same mistake.  Know your audience, who you are speaking to and cater your products and services to your customers.
  4. Make it simple and easy for customers to understand.  There are many who made the mistakes of complicating things with long, irrelevant and loads of overloaded information.  Avoid doing this.
  5. Make your brand stands out.  Many marketers are too general when creating their products and services.  Make sure that customers know about the added advantages of getting your products and services vs your competition.  Be specific about the features and benefits of your products and services.

Be specific, let your brand stands out from your competition, make it simple for your customers to understand, be consistent and share and NOT hard sell your products and services when creating your next content or offer for your customers.

Cheers and happy content and offer creating and designing!

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SEO Online Marketing

Internet Marketing Strategies for Online Business

Every successful business needs marketing strategies for a long term sustainability and growth. It is even more critical for new businesses.
Internet Marketing Strategies

There are 3 main internet marketing strategies for good online business. These are important marketing strategies that all online business should adopt and apply. They are mainly:

1) Branding
2) Content for conversion
3) SEO/SEM for traffic

Branding

Branding is important to differentiate yourself, your company and your products and services. Good branding will help your audience understand your uniqueness and how your products and services can address their needs and wants.

Personal Branding

Personal branding which is how you brand yourself as an entrepreneur. Everyone is unique. Your audience needs to know what is so unique and special about you. They need to be able to relate to who you are as a person and what are your special traits and skills that would encourage them do business and maintain a long term business relationship with you.

Company Branding

Company branding is the foundation of your branding. Your mission statement and your company branding would help your audience understand your company’s unique standing in your industry.

Products/Services Branding

Your company branding is closely supported by the premium and special products or services that your company offers. It is important for you to brand your products/services to allow your audience to understand your products/services and why they should be getting the products/services from you instead of your competition.

Content

Content can come in many different forms. Content can be in blog, post, page, banner, video, article, email, sms, wats aps, tweets, forums and many more. Content for business is usually to illustrate to your audience about your company, brand, products/services.

Content for Conversion

Content for conversion or your offer, products and services. It is even more critical for online business to have powerful content that can speak to your audience. Your content must be able to illustrate information about your products and services to your audience.

Copywriting

Powerful content or good copywriting is needed to intrique audience’s interests in your topic and eventually to trigger them to follow up with a follow-up action. Good copywriting content can help you generate targeted leads or to generate sales for your business.

SEO/SEM

The 3rd strategies is SEO (search engine optimization) or SEM (search engine marketing), which are methods that allow you to create and drive traffic to your online marketing platforms for your business.